Innovative smoke-free product debuted on local market in AprilIQOS innovative technology heats tobacco without burning, generating a nicotine containing vapour that yields on average less than 10% of the levels of harmful constituents found in cigarette smoke.IQOS is the result of over a decade of research on a range of potentially reduced-risk alternatives to cigarettes conducted by more than 430 scientists and experts in PMI’s R&D facilities in Switzerland. Investment to date exceeds $3 billion.Over 1.8 million cigarette smokers have already switched to IQOS since its initial pilot launch in Nagoya, Japan and Milan, Italy in 2014.IQOS does not produce smoke or ash and the vapour has far less smell than cigarette smoke.

Source: World’s leading cigarette company commits to a smoke-free future in South Africa – Cape Business News