Beverages

Economic slowdown drives beverage innovation among bottom-end retailers

Like so many other sectors, the South African beverage market has not escaped the effects of the country's economic slowdown. In 2015/16, it experienced just 1.6% volume growth, compared to the 4.1% recorded in the same period the previous year. Source: Economic slowdown drives beverage innovation among bottom-end retailers

By | 2018-03-29T13:01:14+00:00 January 29th, 2018|Beverages, Economic Factors, Retailer News|0 Comments

Shake-up stirs SA beer advertising

AB InBev, SA’s fourth-largest advertiser, has awarded part of its ad account to King James. A key question since the brewer acquired SABMiller has been whether its marketing spend would go up or down Source: Shake-up stirs SA beer advertising