South African consumers are increasingly turning to e-commerce platforms when looking for, comparing and purchasing a variety of items. 26% of respondents from a recent survey made their very first online purchase in June 2015 – a massive recent uptake when compared to the total number of new online shoppers for the period July 2015 – June 2016 (14%).

Source: South Africans opt for the ease and efficiency of online shopping – Cape Business News